I want to introduce you to YABUT.

I launched him in Boston…

Who is Yabut???

He is all of us when we say things like…

You need to build a database to grow your business.

…yabut I don’t know that many people.

Leverage your time, form joint ventures.

…yabut I have nothing to offer. And I don’t know how.

Create a product for your clients.

…yabut they won’t buy it.

You get the picture. 80% of my clients (including me) say that all the time. STOP IT!!!

Go to www.yabutexcuses.com and share your yabut success story.

Here is mine:

YABUT SUCCESS STORY #1

I was kicking and screaming all the way to attend an internet retreat back east. I was saying…

YABUT I don’t want to learn anything about the internet.

YABUT I am not techie at all.

YABUT I don’t want to be on a plane for 6 hours.

My world changed that weekend because I started seeing the internet for the beauty of what it is. I AM now marketing to the world.

Enjoy YABUT–put him some place that will remind you that you can do whatever you want…

Sincerely,

Patricia Drain

www.patriciadrain.com - www.yabutexcuses.com

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We had amazing speakers in Boston for our last Maximizing Success event. We have sold that business to a wonderful guy, Mark Vaudreuil at www.maximizingsuccess.com. 

We helped him kick off his first event last weekend.

I wanted to recap 2 of the speakers to give YOU the bottom line from each of them.

Speaker #1: ROBERT ALLEN- best selling New York Times Author of NO MONEY DOWN.

Here was his message:

Will you be ready for 1-1-11???

On that day, will you wake up and have done something to earn the right to celebrate??

It is 9 months away and you can’t have ANY excuses.

A new millionaire is created in America every 60 minutes, and it is now YOUR turn.

If you want to retire, it will take $3 million, and that will only give you a lifestyle of 14 years with a very ordinary lifestyle.

Here are 4 ways to become rich in the next 3 years:

• Recurring income• Equity with your own business or real estate• Appreciation and growing your assets• Leverage your time and effort

If you want to become wealthy, you need a PURPOSE!!!

Speaker #2: OMAR PERIU gave us the 6 reasons that hold each of us back from getting what we want… can you identify??

1. Fear of failure2. Pain of change3. Self-doubt4. Blaming5. Justifying6. Complaining

If you identify with any of the six…STOP IT! Get past them and move on. THIS IS NOT A DRESS REHEARSAL!!

THERE you have it–2 speakers that left an impression on the audience.

Did the words leave an impression on you??

Email me your thoughts if you want to, I loved sharing part of the weekend with you.

Patricia

P.S. ARE YOU READY TO KICK IT UP A NOTCH IN YOUR BUSINESS????

CLICK HERE TO READ ABOUT OUR EVENT THAT IS BEGINNING APRIL 6TH.

You will be so glad you invested in YOU and your business.

Popularity: 11% [?]

Have a Plan, a Path, a Purpose, and a Process for your business.

So….

What does that mean?

• Have a Plan each day stating what you are going to do TODAY to help your business grow.

• Have a Path…what will you do to make the business grow? Advertise in the news? Ezines? Email marketing? Decide today.

• Have a Purpose…where do you want to end up? What is the final picture for your lifestyle?

• What is your Process? When you start creating systems in your business…what ONE system will you create TODAY?

ARE YOU READY FOR CHANGE?

ARE YOU READY TO GET HELP?

ARE YOU READY TO GET CLARITY, FOCUS,

A SPECIFIC PLAN OF ACTION?

If so, email Patricia@patriciadrain.com for a 15-minute strategy session, and learn more about the mentor programs we are launching.

Popularity: 12% [?]

YEARS ago, we had a speaker at our event, Maximizing Success, and his name was T. Harv Eker. He shared THE JAR SYSTEM with all of us that day, and it changed many peoples’ lives regarding money. Whenever I find something that is good information AND life-changing, I think it is MY responsibility to share it.

Here’s how it works. Divide your money between 6 jars, and label the jars as follows:

1. Financial freedom account (FFA): This jar is for your financial freedom. Each month, put 10% of your income in this jar. Money you put in this jar can be used to invest, start a business, create a passive income stream, etc.

2. Necessities (NEC): Put 55% of your income in this jar for your necessities. It’s for things like paying bills, food, necessary clothing, etc.

3. Long term saving for spending (LTSS): Put 10% in this jar. You may have more than one LTSS jar. It’s for things like a plasma TV, your family vacation, contingency fund, your children’s education, etc. If you have more than one LTSS, divide the 10% between the jars according to your priority.

4. Education (EDU): The 10% that goes in this jar is for your own education. It could be used to attend seminars, buy books, etc. Basically, it’s for your continuing education and learning.

5. Play: Allocate 10% of your income for you to have guilt-free fun. Use it to go to a fancy restaurant you’ve been eyeing, or get a massage at a spa. Just do something fun. Let your inner child play.

6. Giving (GIV): Allocate 5% of your income to give to charity. If you want to allocate 10% for giving, take 5% off your NEC jar.

Many people think, ‘But I don’t have money. I’m barely getting by. How can I manage money if I don’t have money?’ If you’re one of those people, that is exactly why you need to use this jar system. If you have very little money, you can start by dividing $1 between the jars. The amount you put in the jars doesn’t matter. It’s the habit of managing money that’s important.

So find yourself a few jars, and start dividing whatever money comes in, into the jars. Mark your calendar 6 months from now–see if it changed your life and thoughts about money.

Hope you enjoy the exercise!Patricia

P.S.Just a reminder that we will be launching lots of new products and programs soon, so watch for them.

P.P.S.

Ezine readers, I need your help…  I have a client in San Francisco that has a seasoned staffing company for sale.. Know anyone? Email me patricia@patriciadrain.com if you do.

www.patriciadrain.com

Popularity: 13% [?]

Today’s article was quite interesting to write because the entire time I was writing, I was watching the movie HE’S NOT THAT INTO YOU and I was thinking about how similar dating is to business relationships.

Have you seen the movie, or read the book? It gives insight into the dating world today and the cold hard reality of being single, with expectations that will very seldom be met. I decided to put a “business twist” on the thought process, and make a very good marketing point to live by in business.

In the movie, girls are just HOPING guys will like them, only to find out the guy who says, “I’ll give you a call” is never going to follow through. Unfortunately, the young women should know better than to believe that, but they appear helpless. You see scene after scene with girls staring at the phone hoping it will ring any moment.

Here is my business twist on that scenario:

It is the “cross your fingers and hope it works marketing plan.” It simply does not work. We need to be in front of our clients letting them know what’s in it for them to work with us. We simply can’t hope they will call us SOMEDAY!

The main character in the movie didn’t even care who she was dating - she just wanted to be with some guy, any guy. She didn’t realize that she needed to identify the kind of guy SHE wanted to be with.

Same thing in business… it’s called Target Marketing.

If all of us in business do not identify our TARGET MARKET (being very specific about that market), and then stay in front of that target market, we are not going to make the kind of money that is out there and available to each of us.

Every time I talk about marketing I emphasize that: The fortune is in the follow-up, but it is also in identifying your target market, creating a plan of action and implementing it.

This is where I personally see the biggest marketing mistakes. There is no follow-up plan after the first couple of connections with the client.

So, back to my 5-prong marketing theory: DECIDE WHO YOU WANT TO TARGET

1. Make the initial contact by e-mail, phone or in person.2. Call - leave a voice mail about what’s in it for them by doing business with you.3. Send a mailing telling them you want to earn their business.4. Send a fax with a cute cartoon about their business.5. Call and make the judgment as to whether this is a future client.

This theory has worked for me for years now so I know it works. But, I can count on one hand the people who follow up 5 times with me. I’m sure the same is true for you.

If you remember these 3 simple rules, you will always have business.

1. Follow-up is your fortune.2. You have to identify your target market.3. Have a plan of action and implement it.

Happy Marketing!

Respectfully,

Patricia Noel Drain CPC, CSP

www.PatriciaDrain.com 

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