Relationship Selling
I am doing something I have never done before. I want to share a business strategy that has worked for years with my avid ezine readers, so I am re-publishing an ezine that went out to my readers 2 years ago, almost to the date (January 30, 2008). It was sent to Robyn Cummings, who owns a transcription company in Tennessee.
Robyn had never met me personally, but I had spoken at NAWBO (National Association for Women Business Owners), of which she was president at the time. I am a past president of NAWBO Phoenix Chapter, which is how I had her information.
She kept getting my ezines (electronic magazine), and finally a subject line arrived just when she needed to read it ….”Women business owners rule.” She got in touch because I offered a free 15-minute strategy session (still do) to see if we were a fit, and the rest is history. We have worked together for 2 years now. She does all my transcription work for my speaking engagements and products, she joined my one-on-one mentor program, is now in my charter membership master mind program, and attends all my LIVE events, so I get to see her on a regular basis. Now, THAT is how business should be done. It is called relationship selling.
So what does that mean to you? Basically, there are 6 things that you could apply to your business today:
1. Newsletters work.2. Consistent marketing works.3. Building a database with your target market works.4. Providing a needed service works.5. Attention-getting subject lines work.6. Making an irresistible offer (in my case, free) works.
Consider the 6 points above and how I developed a relationship with a lifelong client and friend, Robyn Cummings, when you are thinking about your business plan for 2010. If you need something transcribed, email robynrctrans@gmail.com. Respectfully, Patricia Noel Drain www.patriciadrain.com
Popularity: 8% [?]
